On October 30, 2011, thousands of East coast schools and businesses closed their doors due to the massive power outages caused by Hurricane Irene. Nearly 3 million people lost power. Today, exactly one year later, the East coast was hit again – this time by Hurricane Sandy, the annual “super storm”...


Mark Twain once ended a correspondence with “If I had more time, I would have written a shorter letter.” He meant, of course, that writing concisely is hard . It sucks, actually, and being limited to 140 characters per post on Twitter sucks, too. Many business owners struggle to find quick, engaging...


No matter what you are in the business of selling, people will use all types of phrases to describe it. Over many years I have played a role in the optimization of hundreds of websites. At the start of every one of the projects, the business owner or marketing team responsible for the sites’ success...


Have you ever wondered what type of visitors your website gets? You may have asked yourself questions like, how many visitors am I getting, where are they coming from or what pages are being viewed? Google Analytics is a free tool offered by Google that gives you those answers and more! Many have he...


In part two of this three part series I introduced eight types of traffic sources your business can utilize. In this third and final article, I will address traffic sources that should be kept away with a 10 foot stick. In search engine optimization (SEO) we classify traffic sources as either being...


A newcomer in the social media game, Google+ has yet to receive the credibility and brand exposure of Facebook.  Google+ is, however, becoming an integral part of generating online visibility for your company – especially following Google’s announcement on Wednesday that all Google Places Pages...


In the Part One of this three part series I dove head first into Google Analytics traffic sources. Google Analytics splits traffic between Search, Referral and Direct. However, there are multiple traffic sources that branch off of these three core categories. Breaking Down the Three Core Traffic Sou...


How are people getting to your website? Is it directly through a search engine organically or by clicking on an ad? There is a plethora of sources that drive traffic to your websites and new sources are being created every day. Understanding your current traffic sources is the first step in formulat...


Your Untapped Goldmine

Most Companies have a website with information about who they are and what they do. However, most Companies do not continually grow the content on their website. It remains stagnant, unchanging. Yawn. Website content or onsite SEO has always been important. But today, more than ever, it is vital tha...


On a daily basis, many people will use a computer, and of those computer users, almost all of them will surf the internet. Of those internet users, the vast majority uses Google for their searches on the web. The question I ask you is: Do you know the best search practices for Google? A study at Ill...


About Spectrum

Spectrum is a premier digital lead generation and software company. In building a custom website, utilizing our patented Sales Automation and CRM Software platform, and providing lead generation services to drive targeted traffic we are able to help businesses like you grow. As a Google Elite Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

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