Spectrum Communications & Consulting Inc. Blog: How-to
Entering most anything into Google Search will yield you ten organic results, which are made up of ten separate component, or parts – though when it comes to influencing the click-through patterns of potential business leads, some of these parts are more important than others. In this two-part artic...
“Make pages primarily for users, not for search engines.” – Google Far too many webmasters make pages and sites which do not actually work well for humans. That is bad search engine optimization (SEO) and will cost your company sales. Here are some SEO mistakes you might be making and how you can fi...
If you are familiar with the phrase “too much of a good thing is a bad thing”, welcome to Keyword Stuffing. While most SEO personnel and copywriters abide by the regulations set forth by search engines, some rogue writers attempt to deceive the system. They artificially enhance their page rank...
Unlike your actual signature, email signatures are meant to be easily legible – providing your contact information while leaving a unique impression on everyone who reads it. Though the ultimate purpose is to reinforce your name, address and telephone number, you could offer so much more. You could...
What would you pay for a solid business lead? It’s a simple enough question really, and if you have the answer down pat your business is benefiting – BIG TIME. Knowing your ALV, or Average Lead Value, is the first crucial step to calculating how much money potential customers will leave at your prof...
As a follow-up to our last article, which highlighted the value of business blogging, here’s a post about how to actually write one – a good one. Ultimately, it comes down to two things: content and aesthetics. Of course, these terms are very broad, so let’s narrow them down: CONTENT: Make It Intere...
SEO value aside, most business owners often find it difficult to conceptualize the benefits of keeping a company blog. Many just wouldn’t be able to justify the time and energy that went into it, which thus begs the question: would you still keep a blog if Search Engine Optimization wasn’t an advant...
What’s at the Soul of Great Advertising? Advertising isn’t logical – far from it, in fact. Advertising doesn’t have to make perfect sense; it doesn’t necessarily have to teach us anything or deliver tons of information or give us the skinny, either. No. Advertising doesn’t have to do any of that. T...
AdWords, Google’s primary advertising product and main source of revenue, isn’t as simple as it looks. In fact, most AdWords campaigns fail to yield any Return on Investment because, ultimately, advertisers on this platform don’t know how to optimize their ads. Below you’ll find five ways to make th...
There is no shortage of “miracle cures” that promise to get your company website on the coveted 1 page of Google. However, while many of these services did work at some point, Google’s ever-evolving algorithm and constantly changing rules have since made them not only obsolete, but detrimental to yo...
