Big news this week from two of the largest names in the home services space – Angie’s List has accepted a buyout offer from HomeAdvisor’s parent company, IAC.  This follows a rough year for Angie’s List, which saw a steady stream of bad news, including poor stock performance, steady layoffs, an...


In an interesting change, Google has begun testing a new search format that will have a deep impact on the home improvement industry. When customers search for your services, Google displays your company in the local search results alongside your Google reviews. The new format tests only displa...


In an interesting change, Google has begun testing a new search format that will have a deep impact on the moving industry. When customers search for your services, Google displays your company in the local search results alongside your Google reviews. The new format tests only displaying companies...


Your number one goal when you head out to a potential customer’s home for your initial visit is to build trust. After all, to confidently hire you, your customer must have confidence that you will do what you say you will. There is one question that you may be leaving out of your sales script that c...


Your number one goal when you head out to a potential customer’s home for your initial visit is to build trust. After all, to confidently hire you, your customer must have confidence that you will do what you say you will. There is one question that you may be leaving out of your sales script that c...


Movers: Get Ready for Summer!

The ice has thawed. The trees are blooming. Your crews are probably swapping out their coats for hoodies. That can only mean one thing – it’s time to get ready for summer! As a mover, there are 3 important items you need to get squared away now, so that you don’t need to worry about it during t...


There is nothing more demoralizing in home improvement sales than cancellations. The good news is that any cancelled sale is recoverable. After all, the customer has already acknowledged that you are the right company for the job. You just need to re-sell them on your value! Here are 3 methods to re...


As a home improvement manufacturer, it can be difficult to keep up with the range of marketing options out there for your dealers. Here at Spectrum, we specialize in digital marketing for networks like yours, so feel free to borrow our expertise! As we reported previously, Angie’s List has implement...


Your real competition is not the other established mover in town. Your real competition is the fly-by-night, amateur mover who can charge bottom-dollar pricing for substandard or even illegal service. Chuck-in-a-Truck will move your stuff... to the nearest pawn shop! If you are strategic in selling...


Home Shows are a great source of home improvement leads. Like any great lead source, the best companies in the business have a process to make it work for them. Here are 6 quick wins that you can implement to make your event marketing a lead generation machine. Follow the Leader Your bottom line per...


About Spectrum

Spectrum is a premier digital lead generation and software company. In building a custom website, utilizing our patented Sales Automation and CRM Software platform, and providing lead generation services to drive targeted traffic we are able to help businesses like you grow. As a Google Elite Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

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