In home service industries, we tend to focus on the importance of the in-person meeting, not realizing that phone success is critical to nurturing leads on the path to choosing you for their home project. This means having a well-trained call center staff can make a huge impact on your business’s bo...


Take a deep breath—dealing with bad reviews is unfortunately just one of those things you must confront in the home services industry. Whether the issue was your fault or not, having a plan to deal with bad reviews is vital to managing the reputation of your business. We promise a bad review i...


When incentivizing a person to choose your business, one of the most effective practices is using promotions. You may already be offering some, but not all promotions are created equal. You want to choose one that plays to specific consumer behaviors and incites a sense of urgency. So which promot...


In the age of smart technology, we’re constantly looking for answers from our friends, our peers, and our phones. How many times have you tried a new restaurant because your friend told you it was great? How many movies did you see because it received rave reviews? Reviews are a powerful tool for ga...


The Three Types of Leads You’ll See

Not all customers are the same, but all customers have traits that make them similar. As a salesperson, knowing these traits helps define how you approach potential buyers during consultations. We generally use a grading-scales to categorize leads. It helps us quickly identify a lead-type and know w...


When Your Usual Lead Sources Dry Up

Expanding your business relies on a steady flow of new leads. You understand the industry and have your go-to sources to generate leads, but what happens when your usual sources don’t yield the same return on investment? Taking advantage of all sources depends on having a solid digital marketing str...


In a perfect world, you’d have all the time to run your business, manage people, and develop the perfect marketing plan to drive your business forward. But in reality, one of these items usually falls to the wayside—and it’s typically your marketing. Let’s break down why this happens. 1. Skill...


Top Sales Tips for Contractors

As a contractor, you know that having a strong sales team is the key to gaining business and converting leads into lifelong customers. As it is, a great sales presentation should be an indication of the great service to come. Sometimes, it’s easy to forget that finding success in sales boils down to...


Rethinking Your Lead Strategy

Generating leads is the key to expanding your business, but do you have a solid marketing plan to ensure continued growth? Between online visibility, digital ads, and maintaining a relationship with current customers, there are a lot of factors that must work together in order for your business to r...


Google AdWords Update

This week, Google announced a major update to their AdWords platform that will improve the way you market your business on mobile. The update streamlines your advertisements by improving user engagement and readability. As digital marketing experts, we’ve broken down the things you need to know...


About Spectrum

Spectrum is a premier digital lead generation and software company. In building a custom website, utilizing our patented Sales Automation and CRM Software platform, and providing lead generation services to drive targeted traffic we are able to help businesses like you grow. As a Google Elite Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

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