Spectrum Communications & Consulting Inc. Blog: Companies
Your company website isn't the only place potential customers will go to interact with your brand online. Social media platforms as well as local search and business accreditation websites can also serve as resources for people who may want to do business with you. Sites like Facebook, Twitter, Yelp...
Your company's website, regardless of the product or professional service you offer, is an incredibly powerful marketing tool. This is especially true if your business depends on a consistent stream of quality leads. Recently, we initiated an A/B test which completely reinforces the notion that trus...
Ever heard of Kimberly-Clark? No, it's not a person. It's a corporation -- a major one. Kimberly-Clark (KMB) is a publically traded, multi-billion dollar company with nearly 60,000 employees. It produces internationally distributed paper-based products that we all know and use and love. These includ...
A bad Yelp review is like a hard punch in the gut. Only the pain doesn't go away. It lingers horribly in the pit of your stomach while your face illustrates the agony you're going through. Everyone can see it. Receiving a bad review on Yelp is extremely frustrating for a small business owner. Beside...
Do you use Google? Do you use Google for work? Could potential customers use Google to find your business? Then read on. The more you know about Google -- you know, what makes it tick -- the better you'll be at using it personally and professionally. The better you'll be at making Google work for yo...
Given the virtually unlimited amount of space that Google allots its Gmail users, more and more people are treating their account as a sort of digital storage service. When they're not deleted, most photos, e-mails and documents are either archived or left in the inbox -- a practice which begs the q...
Earlier this month, we published an article that highlighted the Facebook News Feed changes Mark Zuckerberg announced on March 7. The amendments are almost exclusively on the aesthetic front, as Zuckerberg based them on the fact that almost 50% of the content in today's News Feed is visual -- made u...
In light of Google's recent algorithmic adjustments, the search engine leader has released some hints intended for users who want "to get ratings, reviews and recommendations that are relevant, helpful, and trustworthy." Google also notes that the changes they've made are there to "protect both busi...
Still in beta development, Graph Search isn't accessible to the public yet. However, in anticipation for the launch of its latest product, Facebook invites users to join a waiting list and sit tight until the world's first social search engine drops. Mark Zuckerberg, Facebook's founder and CEO, call...
More people are using their mobile devices to browse the Internet than ever before. With 45% of American adults owning smart phones and 25% owning tablets, consumer Mobile Web traffic is unarguably on the rise and showing no signs of slowing down. With so many consumers surfing the Web, it has becom...
