Lisa Albano

About Lisa Albano

Hailing from New York, Lisa graduated from Boston University with a degree in International Relations and zero desire to work for the government.  When she’s not writing content, you can find her performing around Chicago with her two improv teams, Birth Order and French Toast.


Rethinking Your Lead Strategy

Generating leads is the key to expanding your business, but do you have a solid marketing plan to ensure continued growth? Between online visibility, digital ads, and maintaining a relationship with current customers, there are a lot of factors that must work together in order for your business to r...


How to Take a Better Photo

Visual marketing is quickly becoming one of the most important selling tools for your business. Luckily for you as a remodeler, you’re in the business of making customers' homes look and feel better. How can you take professional-grade photos to feature your work without hiring a professional photog...


Google AdWords Update

This week, Google announced a major update to their AdWords platform that will improve the way you market your business on mobile. The update streamlines your advertisements by improving user engagement and readability. As digital marketing experts, we’ve broken down the things you need to know...


Maintaining a loyal customer base is key for any business, and growing a company requires constant customer satisfaction. With today’s technology, you don’t have to wait for a customer to call for you to get a sense of your performance and make changes. With Spectrum's survey tool, you can...


Angie’s List Merger Update

In May, Angie’s List rocked the home services world by announcing its buyout from rival company, IAC, also known as HomeAdvisor’s parent company. After a difficult year of poor stock performance, consistent layoffs, and the introduction of their “freemium” model to attract disinterested consume...


To have an effective in-home consultation, you need to show your potential customers that you can make their vision a reality. You can tell them everything your company does, but having visual evidence will make your pitch much more compelling. Spectrum drives digital lead generation, but we recog...


In-home consultations are the key to generating revenue for your remodeling business. It’s your chance to meet with a potential customer and close a deal. At Spectrum, we build your online presence to obtain quality leads for your company, but we also understand your needs beyond the screen. There a...


Your website is the foundation of your business. It describes who you are, what you do, and how you can positively influence a customer’s life. Your site could be hitting all the right marks, but a shopper still clicks that dreaded “X” button.  How can you prevent this from happening? Spectrum'...


About Spectrum

Spectrum is a premier digital lead generation and software company. In building a custom website, utilizing our patented Sales Automation and CRM Software platform, and providing lead generation services to drive targeted traffic we are able to help businesses like you grow. As a Google Elite Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

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