Kevin McKenzie

About Kevin McKenzie

Kevin is the resident statistician at Spectrum - when he's not crunching the numbers, he's probably thinking about how your customers are interacting with your brand in online reviews. Want to talk numbers? Connect on LinkedIn.


Online reviews for the moving industry can be rough. Between titanic companies like Yelp trying to aggressively pitch their services, to the small complaints that consumers have that trigger out-of-proportion reviews, it’s tough to score a perfect 5-stars. One way to put your best foot forward is to...


Last week, Remodeling Magazine announced its annual list of the largest and most dynamic home improvement companies in the country. These companies are predicting considerable growth over last year, 11.2% growth from an average revenue of $17,845,090. To hit those aggressive growth goals, the nation...


Big news this week from two of the largest names in the home services space – Angie’s List has accepted a buyout offer from HomeAdvisor’s parent company, IAC.  This follows a rough year for Angie’s List, which saw a steady stream of bad news, including poor stock performance, steady layoffs, an...


In an interesting change, Google has begun testing a new search format that will have a deep impact on the home improvement industry. When customers search for your services, Google displays your company in the local search results alongside your Google reviews. The new format tests only displa...


In an interesting change, Google has begun testing a new search format that will have a deep impact on the moving industry. When customers search for your services, Google displays your company in the local search results alongside your Google reviews. The new format tests only displaying companies...


Here at Spectrum, we are constantly thinking up and designing innovative ways to grow your business. In the remodeling industry, we know that contests are a great way to introduce your brand to prospective new customers. To help you win more business through remodeling contests, we’ve put together a...


Your number one goal when you head out to a potential customer’s home for your initial visit is to build trust. After all, to confidently hire you, your customer must have confidence that you will do what you say you will. There is one question that you may be leaving out of your sales script that c...


Your number one goal when you head out to a potential customer’s home for your initial visit is to build trust. After all, to confidently hire you, your customer must have confidence that you will do what you say you will. There is one question that you may be leaving out of your sales script that c...


Movers: Get Ready for Summer!

The ice has thawed. The trees are blooming. Your crews are probably swapping out their coats for hoodies. That can only mean one thing – it’s time to get ready for summer! As a mover, there are 3 important items you need to get squared away now, so that you don’t need to worry about it during t...


There is nothing more demoralizing in home improvement sales than cancellations. The good news is that any cancelled sale is recoverable. After all, the customer has already acknowledged that you are the right company for the job. You just need to re-sell them on your value! Here are 3 methods to re...


About Spectrum

Spectrum is a premier digital lead generation and software company. In building a custom website, utilizing our patented Sales Automation and CRM Software platform, and providing lead generation services to drive targeted traffic we are able to help businesses like you grow. As a Google Elite Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

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