Kevin McKenzie

About Kevin McKenzie

Kevin is the resident statistician at Spectrum - when he's not crunching the numbers, he's probably thinking about how your customers are interacting with your brand in online reviews. Want to talk numbers? Connect on LinkedIn.


Showing up every time your brand is searched for, your Google My Business listing is a great and FREE tool to grow your online presence. Until this week, your company had relatively little control over what was featured on your listing. Not anymore! Starting this week, you have full control over you...


A business is only as good as its employees, but when you’re having trouble finding experienced talent, it might be time to get creative and hire less-experienced help. As it becomes more and more difficult to find seasoned workers, many home improvement businesses are hiring talented employees from...


HomeAdvisor gets a bad rap in the remodeling industry. Particularly among new remodelers just starting their businesses, you hear stories about dud leads and the like. We should start by saying that HomeAdvisor leads are 100% closeable, and many successful remodelers use them. To get a good ROI, how...


The biggest news this decade is sitting right in your pocket. Smartphones are the elephant in the room for major tech developments that will radically change your business. They’ve changed the way we communicate, the way we research companies, and what we expect from people we do business with. The...


Summer is a great time of the year – the weather is great, the kids are off from school, and the phone rings off the hook. The biggest difficulty you’re likely to face is that you have too much business for your current staffing. When that happens, it’s time to think about hiring! When you love your...


In a rush? Download our executive summary to the right for a 5-minute overview of best and most profitable lessons! In the home improvement industry, there is probably no company with a greater impact on your business than Google. From your customers discovering your business all the way through giv...


Summer is a great time of the year – the weather is great, the kids are off from school, and the phone rings off the hook. The biggest difficulty you’re likely to face is that you have too much business for your current staffing. When that happens, it’s time to think about hiring! Finding great empl...


Summer is a great time of the year – the weather is great, the kids are off from school, and the phone rings off the hook. The biggest difficulty you’re likely to face is that you have too much business for your current staffing. When that happens, it’s time to think about hiring! Finding great empl...


This news from Google was so exciting, we had to do a double-take. By cleverly implementing this new feature, you can track and advertise to website visitors… looking for your competitors’ websites! The new feature, called Custom Affinity Audiences, is available today to select advertisers. H...


Ready to get started? Download our Digital Advertising Guide for your plan of attack for lead generation on Google and beyond! With HomeAdvisor buying out Angie’s List this month, the home services landscape is experiencing major changes. Between HomeAdvisor/Angie’s List, Amazon Home Services, Thumb...


About Spectrum

Spectrum is a premier digital lead generation and software company. In building a custom website, utilizing our patented Sales Automation and CRM Software platform, and providing lead generation services to drive targeted traffic we are able to help businesses like you grow. As a Google Elite Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

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