Eddie Shleyner

About Eddie Shleyner

Eddie studied English, Rhetoric and Jedi mind tricks at the University of Illinois at Urbana-Champaign. Enthralled by all things editorial, Eddie loves his work as a copywriter and as Editor-in-Chief of the Spectrum blog. In his free time he likes to run and take photographs, although he no longer does so at the same time. Follow Eddie on Google+ and Twitter @eddieshleyner for more great content!


Powerful advertising platforms such as Google AdWords and Microsoft adCenter have made online marketing for small- and medium-sized businesses convenient and effective. As the Internet continues to burrow deeper into the lives of American consumers, business owners continue to capitalize -- taking m...


Whether you know it or not, responsive website design (RWD) is the future of your website. A site built with RWD will adapt its layout to the device it's being viewed on -- a desktop, laptop, tablet or smart phone -- making it easier for visitors to read and navigate a website without having to cons...


Do you use Google? Do you use Google for work? Could potential customers use Google to find your business? Then read on. The more you know about Google -- you know, what makes it tick -- the better you'll be at using it personally and professionally. The better you'll be at making Google work for yo...


As of last month, Yelp has 1.1 million claimed local business profiles -- a 58% increase over Q1 of 2012. The site, which has 100 million unique visitors every month, is the fastest growing directory and review service on the planet. In other words, it's something you want to be a part of. Claiming...


We've all seen them: The late night get-rich-quick infomercials. The early morning breakfast cereal ads. The mid-afternoon local services commercials. You hear them on the radio. You watch them on TV. They're all different -- advertising vastly different products in very different ways. So what do t...


Given the virtually unlimited amount of space that Google allots its Gmail users, more and more people are treating their account as a sort of digital storage service. When they're not deleted, most photos, e-mails and documents are either archived or left in the inbox -- a practice which begs the q...


When it comes to finding business marketing success online, few things will get you as far as trust. To dominate industry-specific keywords and become an ostensibly visible company on the Internet, everything you do must emanate trust. Not only is it the cornerstone of healthy human relationships, i...


If Your Marketing Sucks...

You are great at what you do. Your customers love your service. Your employees commend your leadership. Your company is where it is today because of your choices and your initiatives. Thus far, you did a fine job. But you want more. You need marketing. A solid marketing strategy will establish your...


In an attempt to understand the ever-changing landscape of mobile usage, Nielson Media Research, the company that creates the Nielsen Ratings, took a survey of more than 2,000 smartphone users. The results were then compiled with data from the Nielsen Smartphone Analytics Panel. The results are a co...


If you want your website to be a competitive force on the Internet, you have to play by the rules -- Google's rules, that is. Below are the 4 biggest, most common and most dangerous mistakes plaguing today's websites. If you learn to recognize and avoid them, your website's SEO and user experience w...


About Spectrum

Spectrum is a premier digital lead generation and software company. In building a custom website, utilizing our patented Sales Automation and CRM Software platform, and providing lead generation services to drive targeted traffic we are able to help businesses like you grow. As a Google Elite Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

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