Brian McKenzie - Blog - Spectrum Communications & Consulting Inc.

About Brian McKenzie

Brian is a statistician and paid-search manager whose ad campaigns have generated $30 million over the last year. His marketing specialties include ad-writing, statistics, multivariate testing, and predictive modeling. He’s a published author and his articles have had 2 million readers.

Pricing Psychology: 6 Ways to Increase Your Sales By Close of Business

Written by Brian McKenzie on January 31, 2013

1. End your prices in 9—it increases sales dramatically. According to eight studies surveyed by a Harvard Business Review contributor, products ending with a 9 (including the cents digit) outsold similar products ending in a different digit by 24%. Ending your prices with a 9 may increase sales even...

4 Ways to Look Like a Rock Star on Google

Written by Brian McKenzie on January 23, 2013

Yesterday, Eddie Shleyner wrote an article about how to increase your Google traffic with easy writing techniques. You can also increase your Google traffic by making your Google results stand out from the pack visually. Remember, you only have one second to convince most readers that your website i...

5 SEO Mistakes Shooting You in the Foot

Written by Brian McKenzie on January 16, 2013

“Make pages primarily for users, not for search engines.” – Google Far too many webmasters make pages and sites which do not actually work well for humans. That is bad search engine optimization (SEO) and will cost your company sales. Here are some SEO mistakes you might be making and how you can fi...